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Pricing, explained

What short-term rental management actually costs

Management fees are the question owners search for most, and the hardest one to get a straight answer on. Here is the honest version: the market ranges, what sits inside a fee and what does not, and the arithmetic that decides whether a cheaper fee actually leaves you with more.

The short answer

Roughly 20–35% for full service. Roughly 8–15% for listing-only.

Those two bands describe two different products, and most of the confusion in this market comes from comparing them as though they were the same thing.

ModelTypical feeWhat the owner still handles
Listing / remote management
National platforms, remote co-hosts
8–15% Cleaner scheduling and quality, maintenance and vendors, supplies, after-hours problems, neighbors, local licensing
Full-service local management
Stay Flourish sits here
20–35% Approving larger expenses. That is close to all of it.
Our three tiers — revenue-share, no setup fees:
Basic 18% · essential management  |  Pro 25% · full service  |  Hands-Off 30% · deepest operational coverage

Which tier fits depends on the property and how much you want off your plate. There are no setup fees and no hidden charges, and we walk through the tiers on the call.

The arithmetic that matters

A lower percentage of a smaller number is not a saving.

The management fee is a share of a total that the manager influences. The comparison worth making is what reaches your account after the fee, using each manager's realistic booking performance rather than assuming both produce the same revenue.

Here is that comparison on a Puget Sound three-bedroom, using the booked-nights bands we publish in every property report: 50–60% of nights for an owner-managed or lightly-managed listing, and 65–75% for a professionally managed one.

Remote / listing-onlyFull-service local
Nights booked50–60%65–75%
Gross booking revenue$32,000$41,000
Management fee12% → −$3,84025% (Pro) → −$10,250
Owner keeps$28,160$30,750
Owner's remaining workload Cleaners, vendors, supplies, guest problems, after-hours calls Approving larger expenses

In this example the higher fee wins on both counts, and the gap widens as the property earns more. That will not hold for every home. It is exactly the calculation we run for your specific address in the free property report, using live market data rather than an illustration.

Why the booking totals differ

The nightly rate gets re-priced continuously against real demand rather than set once and left alone. Stays get extended instead of ending. Gaps between bookings get filled. Response times stay fast enough to hold placement in search results. Damage and cancellations get handled before they become refunds or one-star reviews.

None of that is guaranteed, and no honest manager will promise you a number. It is the reason the two bands differ, and it is what the extra points buy.

Inside the fee

What the management fee covers, and what it does not.

Included

The work of running the listing

Listing creation and optimization, photography direction, pricing and calendar management, guest communication, booking and channel management, coordinating every cleaning and turnover, coordinating maintenance, owner reporting, and being the local contact for guests and neighbors.

Billed separately

The costs of owning the property

Repairs and maintenance labor and materials, replacement furnishings and consumables, utilities, insurance, licensing and lodging taxes, platform fees, and the cleaning fee guests pay at booking. These are property expenses, and we do not mark them up.

Never

Vendor kickbacks

We take no referral fees from cleaners, handymen or contractors. Owners get our preferred vendor pricing. Our only incentive is keeping the property earning and its costs down.

Ask about

The fees nobody advertises

Onboarding and setup charges, minimum monthly fees, markups on vendor invoices, whether the percentage is charged on gross booking revenue or on net payout, and what leaving costs. Ask every manager you talk to, including us.

Common questions

Straight answers about fees.

How much does short-term rental management cost?
Full-service short-term rental management in the United States generally runs about 20% to 35% of booking revenue. Limited or remote services that mainly handle the listing and guest messaging typically run about 8% to 15%, because the owner still arranges cleaning, maintenance and local problems. Stay Flourish is full service, so our fee sits in the upper band. The exact number depends on the property, and we give it to you on the call.
Is a lower management fee actually cheaper?
Not always, because the fee is a percentage of a total the manager influences. A lower percentage of a smaller booking total, with the owner still handling cleaners, vendors and after-hours problems, can leave less in the owner's pocket than a higher percentage of a larger total. The figure worth comparing is what reaches your account after the fee.
What is included in the management fee?
Listing creation and optimization, pricing and calendar management, guest communication, booking and channel management, coordinating cleaning and turnovers, coordinating maintenance, owner reporting, and being the local point of contact for guests and neighbors. Repairs, replacement furnishings, consumables, cleaning fees and platform fees are property costs and are billed separately.
Are repairs and maintenance included in the fee?
No. Maintenance labor and materials are property expenses and are billed separately from the management fee. What our in-house crew changes is the speed and the overhead attached to that work: no bid cycle, no dispatch minimum, and no after-hours premium at the hours short-term rentals break.
What other fees should I expect from a short-term rental manager?
Ask specifically about onboarding or setup fees, photography, linens and outfitting, minimum monthly charges, markups on vendor invoices, referral fees taken from cleaners or contractors, cancellation or exit terms, and whether the fee is charged on gross booking revenue or on net payout. Those details change the real cost more than the headline percentage does.
Does Stay Flourish take referral fees from vendors?
No. We take no referral fees or kickbacks from cleaners, handymen or contractors. Owners get our preferred vendor pricing instead.
Is the fee charged on gross booking revenue or net payout?
This varies by company and it matters. A fee charged on gross booking revenue including cleaning fees and taxes is a larger number than the same percentage charged on net payout. Ask any manager to show you the calculation on a real month.

About the figures on this page. The percentage ranges describe the broader short-term-rental management market and are provided for general education. The worked example is an illustration built from the booked-nights bands we publish. It is not a projection for any particular home, and it is not a quote, an offer, or a prediction of what any property will earn. Actual revenue varies with market conditions, seasonality, property condition and presentation, regulation, competition, and factors outside any manager's control.

Nothing on this page is financial, legal, tax or investment advice. Fees, inclusions and terms for any engagement are established only in a signed management agreement.

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